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Actress Jessica Alba is the latest addition to the list of celebrity entrepreneur, CNN Money reports.
He plans to start the subscription service to sell eco-friendly products, including items for babies, household cleaning supplies and body care, the report said.
He launched the company in conjunction with e-commerce company ShoeDazzle founder Brian Lee, Executive Sean Kane, PriceGrabber.com and Christopher Gavigan environment, according to the report.
Famous for her role in the Dark Angel and film The Fantastic Four, MS. Alba came up with the idea after having trouble finding a product to his own son, the report said.